I love the giveaways, they are awesome however as I have all those figures it would be pointless for me to enter, I entered the first one as my niece didn't have the playset so I would have given her my figures had I won.
The draw entry is what made me want to enter the second contest as well so I would have 2 entries
Contest ideas are great as well, but as most people here have completed their 2.0 collection the prizes may not have appealed to them.
3.0 figures/play sets or similar at release or soon after might work really well. And spreading the word better over social media as I don't think I seen one tweet (although I was between phones for a while too lol)