by ntnon » Sun Oct 06, 2013 1:46 pm
I agree.
My suspicion is that Disney is being hands-off and letting the individual shops market their own exclusives how they like. And some of them are presumably putting in the effort, but most seem not to be. At least Gamestop and Toys 'r' Us have had signs and separate standees advertising exclusives -- sometimes. Most of the Toys 'r' Us exclusives are now buried amidst the regular items. Which makes some sense, but doesn't really encourage people to seek them out.
However, as the whole concept of exclusivity is aimed at collectors, while Infinity is aimed at children, it makes sense. The collectors can and do seek out what's where (assuming the stores are willing to make it known), while the children won't really care much. The only real 'problem' then, is including mention of exclusive items (which Jack is not) in the "main" items - which basically means the TRU Power Disc Album. Otherwise, "normal" people can just get whatever they want when they want. I imagine the "REAL" release of Woody and Jack will be better marketed, because it will be centralised.