Re: Cars Franchise (Planes, Shorts) Discussion
Posted: Sat Jul 19, 2014 5:49 amSaw it today! Loved it!
From last weekend
Planes: Fire & Rescue took third place with $17.5 million. That's off 21 percent from the first Planes, which opened to $22 million last August. It's also lower than Turbo's $21.3 million start on the same weekend last year (and that was after burning off demand on Wednesday and Thursday).
Drafting off the immensely popular Cars franchise, the first Planes did fine business last year. Less than a year later, Fire & Rescue felt less like a movie set within the world of Cars and more like a direct-to-DVD spin-off (which is what the first Planes was supposed to be). The movie's disappointing performance is still somewhat surprising, though, given the lack of fresh content for family audiences: as has often been the case this Summer, this result reinforces the notion that filling a quota (in this case, family-friendly entertainment) isn't enough to guarantee attendance.
A whopping 42 percent of the movie's audience was 12 years of age and under. With an "A" CinemaScore and zero competition for this audience for the remainder of the Summer, expect Fire & Rescue to close with around $70 million.
Planes: Fire & Rescue opened in 24 markets and earned $9 million this weekend. Its biggest markets were Mexico ($1.8 million) and Brazil ($1.5 million).
Source: Box Office Mojo
