Is Disney doing too much Star Wars promotion?

I've been getting a fair few promotional emails from Disney about Star Wars stuff lately.
The one I just got a mail about was a Stars Wars version of Frozen Freefall.
Why are they so focussed on promoting Star Wars?

Unforunately, the only thing that enters my mind when I get these emails is "okay, you took away my favorite Disney and Marvel themed games, so you've already failed to keep me as a loyal Disney gamer customer".

[Sheriff Woody]

sort reply ... yes

long reply ... definitey yes