Even better
Edit: Just checked again and Falcon is now $9.99 as well, but not Loki. I sent in a price match request. Because of the Prime, I may still stick with Amazon and hope they adjust Loki's price as well. Maybe someplace else will come in even lower and all the stores will get in a price match competition, lol.
Edit 2: and now they are $9.99 on Amazon as well. I cancelled the $10.99 orders to play it safe and purchased again at the $9.99 price. I love Prime too much to give up and goto the disney store that quick, lol.