I'm in the same place as you shades. Don't have a Vita, just want the figure.
I'm going to try to resist though, considering I'll probably only get to sell the other stuff on eBay for $15-20 total, minus fees and shipping. It'll end up being about $30 or so for a single alternate figure if I sell those things, and I don't think I can really justify that with all of the 3.0 figures and playsets coming out this year that I'm going to buy.
Now, if this hits $20 or $30, I'll probably go for it as that Black Suit Spiderman looks awesome. Anything more than that is pretty ridiculous IMO.